Challenge / Goal
Encouraging more people to take up cycling as a form of active mobility will reduce congestion and carbon emissions, contribute to preventative health and provide more data to understand uptake issues. The main goal within the BICIFICATION project and in the three pilot cities is to motivate citizens to start cycling, or cycle more, using a reward-based gamification scheme.
Solution
The BICIFICATION project aims to support a modal shift towards green, active mobility through a reward-based gamification program, by proposing an advanced solution (TRL9) consisting of patented hardware and software for monitoring and rewarding bike trips reliably, implemented across three pilot cities: Braga, Istanbul and Tallinn.
Registered users receive monetary rewards by the local authorities, while cities benefit valuable and reliable trajectories data. Local shops are also supporters of the scheme, as they provide discounts based on the collected points. Thus, an additional benefit for the local communities is the promotion of purchases from local shops.
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Log inTime period
Planning time
6 months to 1 year
Implementation time
Less than 6 months
Implementers
Istanbul Metropolitan Municipality, Tallinn City, The City of Braga, CERTH, KTH
Service providers
PinBike, Nextome
End users
All citizens