Challenge / Goal
How do you get more people to ride their bikes and motivate those who already use bicycles as their mode of transportation to continue riding? It's simple: you reward them. And by the way, you also promote the local economy.
Solution
The Bike Benefit System uses the latest GPS and app technologies and also takes into account findings from behavioral research to motivate more people (primarily in urban areas) to ride a bike.
Bike Citizens' approach is to provide an app for all ages. Once registered for the campaign, all you have to do is record your bike rides and that's it.
In addition to investing in better bike infrastructure, campaigns like the Bike Benefit program also help cities and municipalities increase visibility & awareness of the bike network.
The Bike Benefit program is a reward system for cyclists.
The Bike Citizens app serves as the technical foundation. Registered cyclists who bike with the app can earn so-called Finneros, a virtual currency. For example, for 8 bike rides in 4 days, a user receives 1 Finnero. If he rides 15 rides in 6 days, another Finnero goes into his "account." In addition to the Finneros, cyclists also receive Achievements, which are awarded for special achievements or a particularly high level of commitment. What's exciting is that the weather, the time of day or the kilometers ridden play a role in these Achievements. After all, we want to reward people who cycle in all seasons, rain or snow, especially for their commitment. For each Achievement the user receives 1 Finnero.
Finneros can then be redeemed at participating local retailers for real added value, such as a discounted air pump, movie tickets, free ice cream, etc. In this way, the local economy also benefits by keeping the purchasing power of campaign participants in the respective city or municipality.
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Log inTime period
Planning time
1 to 2 years
Implementation time
1 to 2 years
Service providers
Bike Citizens Germany
End users
All citizens