Challenge / Goal
The "Traffic Scorecard" published by INRIX in 2017 shows the devastating effects of traffic congestion in German cities: Drivers spend up to an average of 30 hours per year in traffic jams, while the direct and indirect costs caused by car queues amount to 80 billion euros. Municipalities and organizations in metropolitan areas are struggling with increasing traffic volumes, especially during peak hours - congestion, parking problems and environmental pollution are the result.
Experience shows, however, that companies cause some of these traffic jams themselves: Due to conventional working time models and rigid working hours, they generate a high volume of traffic on the often limited access roads, especially during peak hours - the infrastructure collapses. Employees come to work already stressed and are less productive, while companies are less attractive to competitive skilled workers.
Solution
The solution is provided by highQ in the form of a holistic mobility analysis and consultation to address the company's individual needs. But the special feature is the supplementary commuter mobility app, which optimally supports the corporate mobility concept that has been developed: The app simplifies the daily commute by intelligently equalizing traffic flows through software-based recommendations, possibly rerouting them and thus suggesting seamless connections from the front door to work - multimodal and resource-saving.
Each employee is shown customized routes to work, from which they can choose according to their preferences - short travel time, low cost, own car, etc. Tickets for public transport and reservations for car/bike sharing services can be booked directly via the app. In addition, employees can connect with each other as a closed user group through a communication component to share their daily commute to work (carpooling).
Employees get additional motivation to change their own transportation behavior through the app's integrated time-mile bonus system. If commuters adhere to the suggested mobility strategies (e.g., driving during off-peak hours, using an alternative route) and commute in a resource-conserving manner (e.g., sharing commutes, using public transportation/biking/walking), they can earn time miles. These bonus points can then be exchanged for rewards. The gamification approach also creates enthusiasm, as users can compare themselves in a playful way: Who has collected the most time miles and receives additional rewards/who is "Time Miler of the Month"? The users of myQommute virtually infect each other with environmentally friendly behavior.
Both private and public employers benefit from using the commuter mobility app in many ways: On the one hand, the work-life balance of employees increases significantly due to the more flexible, self-determined and faster way to work. The gamification approach transforms commuting, which is characterized by traffic jams and stress, into fun through the use of the app, and employees can even win bonuses. The existing infrastructure of the companies is preserved, and by promoting carpooling and public transport, parking problems are reduced, resulting in cost savings. The change in traffic behavior and the positive impact on the environment can be shown in near real time.
But myQommute is also interesting for local business and location promotion: access roads to industrial areas, like the parking spaces there, are often too small, employees as well as neighbors are stressed, and companies threaten to move away. Workers as well as municipalities can inform the public of their commitment to sustainability thanks to the app and the anonymized and aggregated usage data. This leads to image enhancements and increases the attractiveness for attracting qualified professionals. By changing traffic behavior, the environment is sustainably protected.
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